Real estate management work programs are called almost a panacea for solving all realtor’s problems. However, whatever the developers promise, CRM alone does not guarantee success.
Real estate accounting program is not some «improveer», which makes «good» out of «bad». It is a tool. And its effectiveness depends on what goals you set for CRM and how you intend to achieve them through the functionality of the program.
And what can CRM do for a realtor?
If an agency works with a small volume of requests, it usually has no problems with storage and systematization of data. It is much more difficult for companies that process dozens or even hundreds of requests per day. It is simply impossible to keep 20, 50 or 100 requests in your head. It is even more difficult to quickly find proposals on customer request. And if you need CRM for real estate management, go to the site CRM for real estate agents.
But if the agency knows how to quickly process data from landlords and sellers, as well as quickly respond to requests from tenants and buyers, it is ensured success. That is why realtors turn to real estate management programs and systems.
What tasks does CRM solve for realtors?
So, we have deduced the first task for CRM: it should store base of objects in one place and automatically select suitable variants under inquiry. However, a smart real estate accounting program can do more. When developing a CRM for a realtor, developers try to take into account all the problems faced by each real estate agency.
By them, you will surely recognize your company:
- The manager can not control the activities of realtors. There is no exact data on how many customers «leads» each employee, at what stage are the transactions, what revenue «made» realtor, etc.
- It is impossible to analyze the conversion: how many requests have been received, how many deals have been concluded, how many new clients, from which sources, how many shows have led to deals, etc.
- The realtor leaves and takes away with him a part of the client base, on the attraction of which the company has spent a lot of money and time.
- There are no common standards for working with clients, and every realtor acts as he can. But not everyone is good at it, and in the end clients leave.
- Employees store working data as it is convenient to him: in a notebook, on stickers, in tables — and when the client calls, it is difficult to understand at once who it is and at what stage of his deal.
- Realtors spend a lot of time on the flow: processing documents, sending messages to customers, selecting objects on request, uploading ads to AVITO, etc. And they could show objects and make deals.